You are currently viewing Stockwave Testimonial | Craig White, Ourisman Lexus of Rockville

Stockwave Testimonial | Craig White, Ourisman Lexus of Rockville

In the world of automotive sales, inventory management can be one of the most crucial elements to success.

Without the right vehicles on your lot, it’s nearly impossible to cater to your local customers’ unique preferences and meet their needs. However, finding the right cars can be a daunting and time-consuming task.

That’s why Ourisman Lexus of Rockville turned to Stockwave to streamline their inventory management process. In this blog post, we’ll be sharing a testimonial from Craig White, the Used Car Director of Ourisman Lexus of Rockville, on how Stockwave transformed their approach to inventory management.


Exactly What is Stockwave

So, what exactly is Stockwave, and how did it change the game for Ourisman Lexus of Rockville?

Essentially, Stockwave is a tool that pulls data from various sources to give dealerships insights into their local market, so they can make more informed purchasing decisions.

With Stockwave, you no longer have to rely on guesswork or intuition to determine what cars will sell best in your area. Instead, you have access to real-time data that can help you make smarter and more profitable decisions.


Stockwave Benefits

One of the standout features of Stockwave is its ability to identify what cars are in high-demand in your market. This not only saves you time in your search for inventory but also helps you avoid wasting money on cars that won’t sell. For Ourisman Lexus of Rockville, this was a game-changer.

Craig shared with us that before Stockwave, they would sometimes purchase cars that simply didn’t move. However, with Stockwave’s insights, they were finally able to avoid this costly mistake.

Another feature of Stockwave that Craig highlighted was its ability to easily filter through auction listings.

Instead of having to manually sort through hundreds of listings, Stockwave allows dealerships to streamline their inventory search based on specific criteria, such as make, model, year, and more. This allows dealerships to find the cars they need quickly and efficiently.

Craig shared that Stockwave has decreased the time it takes for them to purchase inventory by about 80%.


In conclusion, Stockwave has been a game-changer for Ourisman Lexus of Rockville when it comes to inventory management.

By providing them with real-time market data and insights, Stockwave has saved them time, money, and frustration.

Craig and his team no longer have to rely on guesswork or intuition when it comes to purchasing inventory.

Instead, they can make more informed decisions that have helped them become a top-ranked dealership in their region and the country.

If you’re looking to revolutionize your approach to inventory management, Stockwave might just be the tool you’ve been looking for.

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I'm a business strategist specializing in pre-owned cars, with a passion for music, food, and wine. Remember, staying ahead of the curve is crucial for success!

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