Used car pricing is the cornerstone of your overall used car business strategy. I get ask a lot of questions about this subject, and the 4 most common mistakes…
Used Car Marketing Strategies
Learn how to increase your search results and vehicle detail page views by using my used car marketing strategies that have been tested and proven to drive more sales.
This is a battle for the digital real estate in the automotive industry. Using these used car marketing strategies will get your cars to the top of the search results. That will ensure that customers view your cars first.
Building a great marketing strategy can’t be something you just throw together without giving it some serious thought. I’ve narrowed it down to 6 building blocks for a Profitable Pre-Owned Business Plan.
- Pricing Strategy
- Core vehicles-(Certified Pre-Owned)
- Service Drive Trade-In Program
- Stocking Levels
- Tight Recon Process
- Multiple Business Plans
I've always wanted to start my own blog or website about my expertise that I have collected in my 35 years in the automotive industry, but I wasn't sure how…