Learn how to increase your search results and vehicle detail page views by using my used car marketing strategies that have been tested and proven to drive more sales.
This is a battle for the digital real estate in the automotive industry. Using these used car marketing strategies will get your cars to the top of the search results. That will ensure that customers view your cars first.
Building a great marketing strategy can’t be something you just throw together without giving it some serious thought. I’ve narrowed it down to 6 building blocks for a Profitable Pre-Owned Business Plan.
In this podcast, Patrick Janes, director for vAuto's Stockwave discusses how to mine data to find undiscovered wholesale market potential in a high cost wholesale market. Patrick also outlines why he thinks…
This should serve as a reminder to all of us that, intentional or not, dealers have all proven that you can do more with less and when it’s done right, it means really good things for the bottom line of your department and the dealership. You should never revert back to the stock more sell more strategy.
In my latest interview with Mike Cavanaugh, Executive VP of Maxdigital, Mike and I discuss how to survive in a volatile used car market. Mike and I have followed each…
Don’t you wish you had a secret weapon for used car reconditioning? You know, a switch or tool you could turn on and all your used car reconditioning process issues…
The best news in the auto industry now is that online vehicle shopping is up 30% according to Autotrader and Kelley Blue Book. That means there is a strong interest…
It is hard to stay productive in the hectic daily grind of today’s car dealership. Implementing these 3 auto and Stockwave hacks for increased productivity into your daily routine, will smooth out…
Buying cars at auction has certainly changed in the last few months. Perhaps watching the auction lanes have filled a void left by the lack of sports on television in…
In this post, I will share how, vAuto Provision - 6 steps to develop a daily routine, will lead you down a path to success in managing your daily task. …
Auction sourcing and preparing for the recovery the right way, has never been more important than right now. In the wake of the Covid-19 pandemic, dealers are unsure what their…