Akio Toyoda, the president of Toyota Motor Corporation, has been making waves lately with a bold prediction that could have some serious implications for the electric vehicle (EV) industry.He's predicting…
Used Car Marketing Strategies
Learn how to increase your search results and vehicle detail page views by using my used car marketing strategies that have been tested and proven to drive more sales.
This is a battle for the digital real estate in the automotive industry. Using these used car marketing strategies will get your cars to the top of the search results. That will ensure that customers view your cars first.
Building a great marketing strategy can’t be something you just throw together without giving it some serious thought. I’ve narrowed it down to 6 building blocks for a Profitable Pre-Owned Business Plan.
- Pricing Strategy
- Core vehicles-(Certified Pre-Owned)
- Service Drive Trade-In Program
- Stocking Levels
- Tight Recon Process
- Multiple Business Plans
As a car dealer, the main concern you may be facing right now is the unpredictability of used car prices in 2024. One minute they could be higher than ever,…
Ourisman Lexus of Rockville adopted Stockwave to enhance inventory management, replacing guesswork with data-driven insights for smarter purchasing. Stockwave's real-time market data has significantly saved the dealership time and money, allowing for more informed decisions, according to Used Car Director Craig White. This has notably increased their regional and national dealership rankings.
This should serve as a reminder to all of us that, intentional or not, dealers have all proven that you can do more with less and when it’s done right, it means really good things for the bottom line of your department and the dealership. You should never revert back to the stock more sell more strategy.
The best news in the auto industry now is that online vehicle shopping is up 30% according to Autotrader and Kelley Blue Book. That means there is a strong interest…