Used Car Marketing Strategies

Learn how to increase your search results and vehicle detail page views by using my used car marketing strategies that have been tested and proven to drive more sales.

This is a  battle for the digital real estate in the automotive industry. Using these used car marketing strategies will get your cars to the top of the search results. That will ensure that customers view your cars first.

Building a great marketing strategy can’t be something you just throw together without giving it some serious thought.  I’ve narrowed it down to 6 building blocks for a  Profitable Pre-Owned Business Plan.

  • Pricing Strategy
  • Core vehicles-(Certified Pre-Owned)
  • Service Drive Trade-In Program
  • Stocking Levels
  • Tight Recon Process
  • Multiple Business Plans

Stockwave Testimonial | Craig White, Ourisman Lexus of Rockville

Ourisman Lexus of Rockville adopted Stockwave to enhance inventory management, replacing guesswork with data-driven insights for smarter purchasing. Stockwave's real-time market data has significantly saved the dealership time and money, allowing for more informed decisions, according to Used Car Director Craig White. This has notably increased their regional and national dealership rankings.


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