In this podcast, Patrick Janes, director for vAuto's Stockwave discusses how to mine data to find undiscovered wholesale market potential in a high cost wholesale market. Patrick also outlines why he thinks…
Used Car Marketing Strategies
Learn how to increase your search results and vehicle detail page views by using my used car marketing strategies that have been tested and proven to drive more sales.
This is a battle for the digital real estate in the automotive industry. Using these used car marketing strategies will get your cars to the top of the search results. That will ensure that customers view your cars first.
Building a great marketing strategy can’t be something you just throw together without giving it some serious thought. I’ve narrowed it down to 6 building blocks for a Profitable Pre-Owned Business Plan.
- Pricing Strategy
- Core vehicles-(Certified Pre-Owned)
- Service Drive Trade-In Program
- Stocking Levels
- Tight Recon Process
- Multiple Business Plans
This should serve as a reminder to all of us that, intentional or not, dealers have all proven that you can do more with less and when it’s done right, it means really good things for the bottom line of your department and the dealership. You should never revert back to the stock more sell more strategy.
The best news in the auto industry now is that online vehicle shopping is up 30% according to Autotrader and Kelley Blue Book. That means there is a strong interest…